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Activism Always

Data Strategy Services for Social Impact


Activism Always provides public engagement data strategy services to mission driven organizations.

Supporting and Promoting Activism

Activism Always aims to provide data-driven insights while giving consideration to current and past discussions around the social issue that our client wishes to target― with an overarching goal to support and promote ongoing activist efforts.

Our Mission: Data for Social Good

Activism Always produces data-driven research and analysis with consideration to current discussions around social issues, online activism, and intersectional action to support the goals of mission driven organizations.


Our three main methodologies include data analysis through publicly sourced data, Natural Language Processing (sentiment analysis), and thorough social media data analysis and academic research.

Meet the Team

Mikayla O'Reggio

Mikayla O'Reggio

Chief Executive Officer

Mikayla is from Los Angeles, CA and is a UC Berkeley senior studying Environmental Economics with a Human Rights minor. In her spare time, Mikayla enjoys dance, food photography, spending time with loved ones, and volunteering. After Berkeley, Mikayla hopes to merge her passions for business and social impact by working with nonprofits to create data-focused business strategies for a wide range of social causes.

Jin Pu

Jin Pu

Chief Analytics officer

Jin is from Chongqing, China. Jin is a Master's student from Columbia University majoring in Business Analytics. She is thrilled about applying data science/analytics into business practice as well as nonprofits to make a difference. With experience in consulting, data science and nonprofits, Jin is especially an expert in social media analysis and natural language processing. In her spare time, she is an amateur in yoga and dancing!

Chelsie Lui

Chief research officer

Chelsie is from San Francisco, CA and is currently a 4th year Communication Studies major at California Polytechnic State University, San Luis Obispo with minors in Chinese, Ethnic Studies, and Science and Risk Communications. Chelsie is interested in ethical and accessible science communication, especially around emerging technologies. In her free time, she likes playing tabletop games, cooking, and doing a bit of amateur gardening.

Hoa Nguyen

chief information officer

Our Services


Our interdisciplinary team of students are passionate about applying our diverse skill-sets in data science and literary research to serve mission-driven organizations and activism.


Social Media Data Strategy for Audience IdentificationData to Strengthen Current BrandEarned Media & Influencer TargetingDonor Retention Strategy


Historical Analysis of Social MovementsAcademic Literature AnalysisSocial Media Domain Knowledge


Communications Outreach GuidanceAudience Advocacy EngagementProgram Project ImplementationCampaign Word Choice Optimization


Real Time Audience Social Awareness DataSentiment Analysis via NLPDecision Science for Outreach


Analysis of Trends on Social MediaAnalysis of Trending Topics/PostsAnalysis of Tweets with Extreme SentimentsAnalysis of Key InfluencersAnalysis of Followers and Segmentation

Our Work

BLM, Always

Black Lives Matter, Always ("BLM, Always") is an ongoing data-driven project of The Activism Always Team

Black Lives Matter, Always documented the events of Summer 2020, following the murder of George Floyd. Online content was collected and analyzed using Natural Language Processing to reveal insights about the changing sentiments around the Black Lives Matter movement.
Our project was presented at TechSoup and ParsonsTKO's Data for Social Impact Conference in August 2020.

View our work at:

Published Work:


Thank you for your time and consideration.

We believe that we could provide a valuable service to your organization. We also believe that your organization could have an equal impact on our mission to achieve support greater social justice in the world.

Contact us: